Young or old, if you’re loaded, you’re far far more most likely to own a smartphone.
The finding comes from analytics firm Nieslen. The company surveyed farmore than 20,000 mobile shoppers in the U.S. and discovered a strong correlation between age, income, and smartphone ownership.
Adults aged 24 to 34 showed the highest proportion of smartphone ownership: 66 percent indicated they owned a smartphone. Overall smartphone penetration in the U.S., according to Nielsen, was at 48 percent in January.
Nielsen also located that, in general, for all age groups, the far more funds folks make, the far more likely they are to personal a smartphone. Youngsters 18 to 24, however, skew higher for smartphone ownership even at lower salaries.
“Older subscribers with higher incomes are a lot more most likely to have a smartphone,” Nielsen mentioned in a blog post on the survey. “For example, those 55-64 making over 100K a year are practically as most likely to have a smartphone as those in the 35-44 age bracket generating 35-75K per year.”
Clearly, parents and grandparents with extra cash on hand are pleased to get hip with the smartphone-toting instances. After all, it’s what the kids are doing.
On the complete, shoppers are opting to upgrade to smartphones more than feature phones. In the past three months, far more than 50 percent of folks in search of a new device, under the age of 65, chose to purchase a smartphone. And if you appear at the 25 to 34 age group specifically, the percentage of smartphone choosers is a whopping 80 percent.
Photo credit: Ed Yourdon, Flickr
Filed under: mobile, VentureBeat 
