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Groupon snatches up local-data startup Hyperpublic for better deal targeting

19 Feb 2012 Gadgets/Tech
Groupon snatches up local data startup Hyperpublic for better deal targeting

The Hyperpublic team

In what could be the deal of the year, Groupon has snatched up a tiny-identified startup to support it do the dirty perform oftargeting deals to subscribers.

The newly public deals behemoth has bought two-year-old, New York-based Hyperpublic for an undisclosed sum, the companies announced Friday. Hyperpublic aggregates location and deal data and supplies developers with a way to monetize their applications. Far more attractive to Groupon, however, is the firm’s expanding pool of information that connects folks to areas.

“We set out to modify the way men and women interacted with the nearby atmosphere, and are pumped to continue that mission as a element of one of the fastest expanding and most disruptive firms in the world,” Hyperpublic mentioned in a note posted to its website Friday.

Hyperpublic amasses publicly obtainable neighborhood data, gathered from a range of sources such as social networks, and spits that data back out to developers who want specialized local information. The startup’s Data on Demand item, for instance, purports to give developers access to whatever nearby information they want.

“We have almost everything. Want Twitter handles of vegans in the East Village? Done. Millions of display ads referencing locations in Chicago? Accomplished,” the product description explains.

Hyperpublic co-founder Jordan Cooper insinuated in an interview with the New York Instances Bits weblog that this kind of data is of especial interest to Groupon. While Cooper was unable to go into excellent detail about HyperPublic’s future, he did say that Groupon, like most businesses these days, is trying to mine publicly readily available social data and relate that information to genuine-world commercial decisions.

“The better Groupon understands the men and women and nearby atmosphere that they are trying to drive targeted traffic to, the greater they will do,” Cooper mentioned.

Hyperpublic previously raised $ 1.five million in seed funding.

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57665 di Groupon snatches up local data startup Hyperpublic for better deal targeting

57665 di Groupon snatches up local data startup Hyperpublic for better deal targeting

Groupon snatches up local data startup Hyperpublic for better deal targeting Groupon snatches up local data startup Hyperpublic for better deal targeting Groupon snatches up local data startup Hyperpublic for better deal targeting Groupon snatches up local data startup Hyperpublic for better deal targeting Groupon snatches up local data startup Hyperpublic for better deal targeting

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