With the assistance of signage suppliers JCDecaux, McCain – makers of a variety of oven-cooked potato products – have come up with a novel advertising campaignto promote their ready-baked baked potatoes. Bus shelters in cities across the UK are to be fitted with smell-emitting advertisements designed to mimic the aroma of a slow-baked potato…
Continue Reading Spud-scented bus shelters are ads for the nose
Section: Urban Transport
Tags: Advertising,
Smell
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