The Microsoft team has produced a new logo for its upcoming Windows 8 operating technique, and the outcomes aren’t pretty. You might say this is Microsoft’sGap moment, where a firm has selected a new logo that takes away from its history and chooses blandness more than something striking.
Windows 8 will be one particular the most essential products this year, so it tends to make sense that it will take on new branding to help separate itself from the Windows 7 OS. Microsoft’s new OS will try to bridge the gap in between desktop and mobile with the capacity to support touch screens and switch amongst standard apps and touch-friendly Metro apps.
Sam Moreau, Principal Director of User Encounter for Windows, argues nowadays on the Windows Team Weblog that Windows 8 is a “complete reimagination” of the Windows OS. With that in mind, the company thought it was time for a new logo.
“The Windows logo is a powerful and widely recognized mark but when we stepped back and analyzed it, we realized an evolution of our logo would far better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the strong characteristics of earlier incarnations,” Moreau wrote.
Ultimately, Microsoft chose Pentagram to redesign its logo. Whilst Pentagram has some nice examples of its operate on its web site, what has been produced for Windows 8 looks like it was produced in MS Paint. It’s a easy one particular-color logo that yes, emphasizes Windows 8′s simple design, but it’s so bland that it doesn’t come off right. Windows 8 is lively and thrilling, and merges the standard desktop past with the extremely mobile future. It deserves far better.
Graphic designer Armin Vit of UnderConsideration rightly points out that the design is a “real loser”:
It’s a fine font, but pretty it is not. It’s a kind of middle-of-the-road sans serif without any memorable attributes and with a really peculiar “Default” aesthetic to it. It works best as a user interface ingredient but as the typography on a logo, it’s very underwhelming — pair it with the worst rendition but of the Windows window and you have a true loser. I’m not saying the previous Windows icons were great, but they had sufficient abstraction (and gradients and shadows and highlights) to at least look techie and Microsoft-ey, but this “minimal” approach looks like, well, a window. A window in a $ 400-a-month studio apartment rental with beige carpeting and plastic drapes.
And right here’s one more factor: I really very liked the logo that was utilized for Vista and Windows 7. It was an upgrade that emphasized the new “Aero” idea and it had diverse colors, giving it it much more life. Look at this logo and then appear at that bland monstrosity above:
And now we turn to you, our amazing readers. Can you design a greater Windows 8 logo? If so, please post them beneath in the comments and we can show Microsoft how lame this is by comparison.
Filed below: VentureBeat 
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