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SNL on Verizon’s 4G marketing: “It’s an old person’s nightmare”

12 Feb 2012 Gadgets/Tech

2090b snl verizon 4g SNL on Verizon’s 4G marketing: “It’s an old person’s nightmare”

While it’s fairly considerably strike-or-skip these days, when Saturday Night Reside scores, it still does so with a vengeance.

Last night the sketch comedy show aireda section that ripped apart Verizon’s 4G LTE advertising and marketing confusion, bringing to light the largest issues going through the smartphone market nowadays when it comes to common shoppers.

In quick, there are as well many products vying for your attention (many with horrible names), and the rewards of 4G LTE appears like gibberish to people who have little body of reference to assess it to 3G. It’s an critical reminder that, amidst the buzz and frenzy bordering new gizmos and technology, basic consumers may feel still left out of the loop fully.

Verizon isn’t the only guilty celebration even though, it’s simply just hoping to fight fire with fire. All U.S. carriers are now touting way too several devices and rely on confusing definitions of 4G to entice consumers. It’s a scatter shot strategy, but it’s been working rather properly for AT&ampT and Verizon so far (less so for Sprint and T-Cellular, which provide less devices).

Via The Verge

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