Right after months of silence, Glam Media eventually unveiled its programs for the organization’s next big site kick off, Foodie.
Glam obtained the Foodie.com domain for $100,000 back again in June 2011, which VentureBeat broke the reports of. At the time, we theorized that the business was organizing some kind of gender-neutral foodstuff/cooking vertical despite currently getting foods sections on equally Glam.com and Brash.com, Glam’s douleur-targeted site.
“We had been completely unprepared to speak about Foodie when VentureBeat printed the information (this prior summertime), but now immediately after two a long time of perform comprehending how social media has impacted buyer behavior for interests in dining establishments, recipes, and chefs, we’re launching Foodie,” explained Glam Media CEO Samir Arora in an interview with VentureBeat.
Typically, Glam Media’s method for launching new websites requires smart curation of the two unique subject material and advertising and marketing that’s geared toward a particular subject or style. Even so, Foodie marks a significant alter to that strategy. The new web site will serve as a entire-fledged social network about foodstuff and consider gain of Glam’s acquire of social press startup Ning in September. And although Foodie will also attribute subject material and advert curation, Arora said eventually the site will model out to supply world wide web app merchandise and sources for meals lovers a lot in the same way Google was able to develop its web services adjacent to its primary research engine product.
Foodie launches with more than a hundred high quality foodstuff writers, a panel of culinary ambassadors (5 higher-profile foodstuff critics and five top chefs), one,000 new recipes, and a handful of branded subject material campaigns from brands like Betty Crocker and Dannon Yogurt’s Activia. Foodie’s culinary ambassadors will aid nominate the world’s leading eating places and give regional guides that will be developed each year. The internet site is also rolling out a social rating system to identify high quality contributions to the website.
“Most social web sites launch with out any video game plan for creating profits and most of them stop up failing,” Arora said, including that there have been clear exceptions to that like Twitter and Fb. Foodie, on the other hand, intends to monetize itself on launching. Arora stated the web site will initially reach 10 million buyers for every thirty day period, and that Foods could ultimately become Glam Press’s biggest group of focus.
It’ll be intriguing to see if Foodie can leverage its combine of content/advertisement curation to jump-start off the social elements of the web site, and eventually compel people to proceed coming back every time they begin planning to great dinner.
Check out some screenshots of the new site beneath.
 
Submitted below: media, social, VentureBeat 
