I have wavy, frizzy hair. I often dreamed of possessing straight hair. (fact no one) When they’re small, all wee ladies learn about princesses and princesand… mermaids! And they all love the lovely mermaids (fact no 2). So marketing and advertising isn’t all that complex, right after all!
See underneath David LaChapelle’s photograph of Katy Perry as a mermaid for GHD’s Advertisement Marketing campaign. Hoping the new GHD Hair Straighteners (or their brand new hairdryer, GHD Air) really don’t add that horrifying red – violet hue to your hair, aside from flattening it out! (have not thought about that, GHD, huh?)

Katy Perry’s GHD Advert Campaign
