Pitti is a fantastically set-out trade honest entire of manufacturers I adore, exhibiting on typically lovely stands. But it is even now a trade honest.
This isalocation for product sales and negotiation. Buddies this sort of as Mats at Trunk Clothiers, Will at A Suitable Wardrobe or Kirby at The Hanger Venture are here to examine stock for the coming season, and probably learn something new. This is not a place for journalists. There are much more photographers getting ‘street shots’ than there are journalists covering what the makes are promoting for Autumn/Winter season.
That is one particular of the factors it is not easy to make new discoveries. The initial query men and women consult is ‘how a lot of merchants do you have?’ tell them you are a journalist and there is a frantic research for the PR. Most of the most pleasing factors of getting in Florence as a result had been shelling out time with neighborhood producers (Stefano Bemer, Lorenzo Villoresi, Liverano & Liverano) and meeting folks at Pitti that I had earlier only talked to by cellphone or e-mail. Examples of these were Irish knitter Inis Meain, Italian knitter Fedeli and Italian trouser maker Rota.
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| Zanone’s knitwear in the Slowear constructing |
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| Nigel Cabourne’s super-soft ambigu-brushed tweed |
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| Kiton continues its retro look, exhibiting only CIPA goods |
There is broader protection of these brands and other people on The Rake site. As of this month I am using above editorship of the site, so expect some more typical protection on bespoke encounters there as properly as contributions from other Rake writers. And seem out for the launch of the electronic edition of The Rake, for iPads, iPhones and so on.
As for Pitti, my abiding recollections will be of litres of free of charge espresso in the press room, men preening their selves in the sun and the extremely strange experience of being worn out and slightly bored surrounded by stunning luxurious menswear. A trade demonstrate is a trade present in the conclude, no matter whether you are marketing cashmere or crankshafts.
Oh, and there was a really huge pair of trousers.
Rake pieces below. Photography: Luke Carby.
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